Study: Tiggered emails key to reengaging cart abandoners

Timing is key to reengaging shoppers who have abandoned shopping carts online. That’s the takeaway from new data which indicates that triggered emails sent earlier in the abandonment process show higher engagement and conversion rates than those sent later in the process.

by Kristina Knight

Those shoppers who browse by filling shopping carts online and then abandoning can be turned into converted buyers. That’s the takeaway from new Barilliance data which found that triggered emails may be the key to re-engaging these lost shoppers…… Read More