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Device Hopping


“Device Hopping” is a technical shopping term referencing online shopper behavior. A New York Times article titled “Retailers Try to Adapt to Device-Hopping Shoppers” (December 2012) refers to the “device hopping” process as researching and shopping on one device and  purchasing on another.

A Barilliance study from June of this year found that 41% of Smartphone Shoppers started their shopping session on a different device than the one they ultimately purchased from.  Add in tablet users and almost 1 of every 3 shoppers  completed their purchase on a different device than that it was initiated on……  Read More

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