Ecommerce Personalization Blog
Ecommerce tips, strategies, and news – all without ever having
RETAIL KIOSK By LAURA MILLER
“Device Hopping” is a technical shopping term referencing online shopper behavior. A New York Times article titled “Retailers Try to Adapt to Device-Hopping Shoppers” (December 2012) refers to the “device hopping” process as researching and shopping on one device and purchasing on another.
A Barilliance study from June of this year found that 41% of Smartphone Shoppers started their shopping session on a different device than the one they ultimately purchased from. Add in tablet users and almost 1 of every 3 shoppers completed their purchase on a different device than that it was initiated on…… Read More