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Many Purchases Made on a Smartphone are Researched on Other Devices
By Lynn Oldshue
Shopping on a smartphone is now a major source of revenue for retailers, but many of the final sales made on phones are actually researched on a tablet or PC.
According to a study from Barilliance, 59% of smartphone purchases were researched on a smartphone. But 41% were not: 31% started from browsing on a PC, and 10% originated from looking around on a tablet. While the majority of smartphone sales originate on the phone itself, researchers have now determined that consumers are actively using other devices before making a purchase.