by Clay Bethune …..Customization and personalization: One of the areas where ecommerce brands can actually outperform physical stores is customization. You have the ability to cater the user experience to the needs and behaviors of your target customer and turn one-time transactions into repeat purchases. Segmenting and optimizing users’ experience can take time to perfect, but there are many tools available to help you get started, such as Barilliance, Windsor Circle, and Bronto Software…. Read More