Walmart, one of the biggest American department stores, appears to be growing its online revenue. Its online sales grew approximately 21% YoY in Q3 2016 and they currently stand at 3% of its total sales. It has acquired the pureplay ShoeBuy.com for $70 million and plans to spend $1.1 billion on their e-commerce operations in this year.
Although increasing online revenue is extremely profitable, now Walmart must face challenges that are prominent in the online industry, one of which is the shopping cart abandonment. According to Barilliance, the online cart abandonment rate has increased over the years, being 69% in 2011, 72% in 2012 and 74% in 2013. For reasons why shoppers abandon carts, solutions and future predictions… Read more.