Ecommerce Personalization Blog
Ecommerce tips, strategies, and news – all without ever having
Barilliance Launches Retention Marketing: New 360 Customer Profiles & Hyper Segmentation
Retention Marketing software empowers brands to segment customers across purchase history, demographics, website behavior, and custom attributes.
TEL AVIV, ISRAEL (PRWEB) JANUARY 26, 2018
Barilliance, the leading personalization software for Retailers , today launched Retention. Barilliance Retention is the newest addition to Barilliance’s personalization suite.
Barilliance Retention creates 360 customer profiles, which combine a customer’s onsite behavior such as products viewed or number of sessions across all devices, online and offline purchase history, demographic data including location, and CRM data such as previous marketing interactions.
Combining all the information into a big data warehouse gives retailers the ability to identify and analyze profitable segments. By focusing on the customer, retailers can create multi channel campaigns to highly targeted segments across email web, mobile and social: loyalty programs for best customers, price incentives for at risk customers segments, or target offline only customers on Facebook to drive them online are a few examples.
Data is Broken
Today, more data is tracked and stored than ever before. Companies capture data from every customer touch point, including mobile interactions, app usage, onsite, offline purchases, and of course, across every employed marketing channel.
However, combining this data into a single customer profile is only the first step. A tool is needed to leverage this data and personalize marketing campaigns, treating customers as individuals.
Customer experience depends on personalization. Barilliance’s Retention combines with other products to create true, omnichannel personal experiences. Once a segment is defined, Retention clients can set rules in Web Personalization, design outreach emails, target them on Facebook or make cross-sale offers through Product Recommendations.
Retention: Key Features
Director of Marketing