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Brexit Spikes Sales Among Non-UK Residents at UK E-commerce Websites
Data from 50 UK stores show overall increase in sales and revenue from outside the UK
Tel Aviv, Israel, July 6, 2016 – Barilliance (barilliance.com), the e-commerce personalisation solutions provider, reports that sales among UK retailers online increased dramatically among non-UK residents in the week since the Brexit referendum on June 23. Number of sessions, conversions and sales increased among retailers, as cart-abandonment numbers dropped.
The strengthening of foreign currencies against the GBP lead non-UK consumers to purchase from UK retailers at a significantly higher rate than usual. Barilliance analysed sales data among 50 UK retailers that use the Barilliance e-commerce personalisation technology and revealed that:
- The number of sessions increased by 5.9%
- Conversions, whereby a web visitor makes a purchase, increased by 28.7%
- Sales increased by 30%
- Cart abandonment, the rate at which consumers leave a website without completing a purchase, dropped slightly by 1.3%.
Barilliance reports that all of the sites using their technology remained fully-functional at all times, despite the fact that many UK sites fell offline due to high traffic from outside the UK in the 24 hours following the referendum.
Barilliance is a comprehensive e-commerce personalisation suite that helps e-commerce sites of various sizes to personalise their users’ shopping experience. The Software-as-a-Service (SaaS) delivery and Zero Integration technology enable online retailers to reap the benefits of the personalisation technology without upfront investment. Barilliance solutions are used by over 500 e-commerce sites in 30 countries.
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