Brilliance eCommerce Blog
eCommerce tips, strategies, insights, and practical guidance for smarter growth

Study: Most Top100 retailers still don’t recommend products based on customer browsing history
By Polina Modenova Last month’s Top500 2016 report revealed that 76% of Top500 websites recommend products to browsing consumers and a study…
14 exciting digital marketing stats we’ve seen this week
By Jack Simpson No doubt your office is already filled to the brim with forced enjoyment and every last ounce…
Black-Friday Cyber Monday Cart Abandonment rates 2015
Note: An updated version for Black Friday statistics in 2019 can be found here. An updated version for Cyber Monday statistics…
How to boost email blasts conversion rate
Email blasts are an important tool in every marketer’s toolbox. This month we'd like to introduce two new features that will help you…
17 ways to personalize ecommerce for four types of customers
By Ben Davis Back in 2013, our Realities of Personalisation report found that 98% of respondents saw personalisation as critical…
How retailers can create a personalised shopping experience for four main shopper types
On November 11-12, 2015, thousands of marketers, brands and agencies attended the Festival of Marketing over two days in Tobacco Dock,…
Adding real-time personalised recommendations to email campaigns increases CTR by as much as 400%!
Barilliance (barilliance.com), the e-commerce personalisation solutions provider, announced today the launch of a new version of its Personalised Email solution that…
14 Tips to Get Your Retail Site Christmas Ready
With Christmas fast approaching, Barilliance Sales Director, Osric Powell, provides 14 invaluable tips for getting your business ready for the…
Conversion Tips for the Holiday Season
This holiday season win back more carts than ever with some easy to implement ideas from the new Barilliance mini…
How to Get the Most Out of Your Coupon Campaigns
For online retailers coupons can be a double-edged sword. Used properly they can be a great marketing tool. Used improperly…









