Note: An updated study can be found here.
New statistics published today by Barilliance indicate that the average cart abandonment rate during the Black Friday-Cyber Monday weekend was 72%.
This was a 7% increase compared to last year. Reported abandonment rate on desktops was 70% (increase of 8% from last year), and 74% on Tablets (increase of 7% from last year). Cart abandonment rate is still highest among mobile phone users.
However, mobile phone users abandonment did drop 3% , compared to last year to 76% (from 79%).