Note: An updated version for Black Friday statistics in 2019 can be found here.
An updated version for Cyber Monday statistics in 2019 can be found here.
An updated study can be found here.
New statistics published today by Barilliance indicate that the average cart abandonment rate during the Black Friday-Cyber Monday weekend was 72%.
This was a 7% increase compared to last year. Reported abandonment rate on desktops was 70% (increase of 8% from last year), and 74% on Tablets (increase of 7% from last year). Cart abandonment rate is still highest among mobile phone users.
However, mobile phone users abandonment did drop 3% , compared to last year to 76% (from 79%).