Black-Friday Cyber Monday Cart Abandonment rates 2015

New statistics published today by Barilliance indicate that  the average cart abandonment rate during the Black Friday-Cyber Monday weekend was 72%.  A 7% increase in the abandonment rate in comparison to to the same weekend last year.  Reported abandonment rate on desktops was 70%  (increase of 8% from last year) and 74% on Tablets  (increase of 7% from last year). Cart abandonment rate is still highest among Mobile phone users. However, mobile phone users abandonment had dropped by 3%  this year and reached 76% compared to 79% last year.

Cart Abandonment Statistics 2015-3

 

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  • The average cart abandonment rate on 2015 Black-Friday/Cyber-Monday weekend was 72% Tweet: The average cart abandonment rate on 2015 Black Friday-Cyber Monday weekend was 72% http://ctt.ec/0vtK2
  • Global cart abandonment rate on 2015 Black Friday/Cyber Monday weekend increased by 7% compared to that weekend’s abandonment rate in 2014. Tweet: Global cart abandonment rate on 2015 Black Friday/Cyber Monday weekend increased by 7% compared to that weekend's abandonment rate in 2014. http://ctt.ec/KdHke
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