Abandoned Carts Statistics – 2016
Shopping cart abandonment is a very common phenomenon, where customers add items to their online carts but then leave the site without making a purchase. The abandoned carts are potential revenue the retailer would have ideally obtained, but have lost. You can read more about the definition of shopping cart abandonment here.
The cart abandonment rate shows us the proportion of abandoned carts to all carts that had items added into. The global average rate for 2016 was 77.24%, which means that a little over ¾ of shoppers who added items to their carts ended up not making a purchase.
The highest cart abandonment rate is prevalent in mobile phones, followed by tablets and lastly desktops. It is assumed that people abandon less on the desktop because it is easier and more convenient to make a purchase via this device than the other two. Perhaps because of the devices’ smaller size, sometimes poorer website compatibility or its use while being out of the house. Since mobiles and tablets are ideal for browsing on-the-go but not for making a purchase, many shoppers cross-device hop and finalize their purchase via a desktop at home.
When we compare these statistics to the 2015 cart abandonment statistics, we can see that cart abandonment has worsened. The global average cart abandonment rate increased from 71.39% to 77.24%.
Furthermore, the cart abandonment rate of each individual device increased as well. The biggest increase in rate was for mobile, (8.66 percentage points), then tablet (5.36 percentage points) and lastly for the desktop (3.67 percentage points).
Abandoned Carts Statistics- 2015
Many shoppers will abandon their shopping carts without making a purchase. Cart abandonments statistics & data will not vary by much between researchers and websites that allow measuring. If you own an e-commerce website it is very easy to measure and establish the statists & data related to cart abandonment rates.
abandoned carts statistics in the USA
Being aware of abandoned cart statistics is the first stage in recognizing this opportunity for growth.
Yearly Cart Abandonment Rate Statistics Chart
Why shoppers abandon their carts statistics as of 2015