Shopping Cart Abandonment

Why Should You Measure Cart Abandonment?

Why is cart abandonment unfavorable? Shopping cart abandonment describes the phenomenon where customers add items to their shopping carts but then leave the site without making a purchase. It is...Read more

Conversion Rates 2016 By Device Pattern

The global average conversion rate is the highest via computers, followed by tablets, and lastly phones, according to the ecommerce personalization provider, Barilliance. Conversion Rates in Australia, the United Kingdom,...Read more

What are Triggered Emails?

What are triggered emails? There are multiple reasons for sending emails to customers throughout their shopping journey. However, sending them manually is time-consuming, effortful and confusing. Instead of manually sending...Read more