Ecommerce Personalization Blog
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The most effective types of personalized product recommendations
by Daniel Burstein, Director of Editorial Content, and Dr. Liva Van Scotter, Editorial Research Manager
In July 2015, Barilliance prepared an exclusive data report for MarketingSherpa readers. The team pulled data from 1.5 billion shopping sessions over a period of three months in the second quarter of 2015 (Q2 2015).
The data was collected from ecommerce websites that use the Barilliance personalized product recommendations engine. The sites are located in 26 countries across North and South America, Europe and Australia, and sell products ranging from clothes, sports, food and wine to books, music, office supplies and computers.
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