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Media Coverage

Content Personalization Gets Renewed Focus as Critical Selling Point

More than half of marketers believe that personalized content and a custom online experience are key to a winning digital campaign, but a study from CMO Council suggests that current efforts are falling short of those goals.

According to the report, “Brand Attraction from Enriched Interaction,” marketers understand the importance of creating a great digital experience and one that informs the customer experience. ……. Most marketers agree: 56 percent said that higher engagement rates are the top benefit of personalized content………

……..But personalization also presents challenges—particularly for brands that want to personalize and deliver content in real-time. ….

Many other personalization services and software solutions are available from known brands, such as Adobe, Barilliance, Bloomreach, IgnitionOne, IBM, Oracle, Salesforce, and others.

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