Ecommerce Personalization Blog

Ecommerce tips, strategies, and news – all without ever having

Cart abandonment

3 Tips to Reduce Cart Abandonment

By Barbara Anderson

You’re doing all of the right things to reduce cart abandonment – good design and navigation, easy checkout – but buyers continue to abandon their shopping cart. You’re not alone.. According to eCommerce personalization experts Barilliance, during the Black Friday/Cyber Monday weekend of 2014, there was a shopping cart abandonment rate of 65%……

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