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Barilliance eCommerce Brings Behavioral Targeting to Facebook Pages

socialtimes-headerBy Sara Inés Calderón

Barilliance is trying to bring together standard web-tracking technology with Facebook Pages to better target the right products to users.

The software places a cookie in user browsers, then tracks consumer behavior on a commerce website, then translates that behavior to the user’s experience within the brand’s Facebook store. When a consumer visits the Facebook Page, the product recommendations are tailored to the consumer’s search and purchase behavior on the website.

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