Ecommerce Personalization Blog
Ecommerce tips, strategies, and news – all without ever having
Barilliance is trying to bring together standard web-tracking technology with Facebook Pages to better target the right products to users.
The software places a cookie in user browsers, then tracks consumer behavior on a commerce website, then translates that behavior to the user’s experience within the brand’s Facebook store. When a consumer visits the Facebook Page, the product recommendations are tailored to the consumer’s search and purchase behavior on the website.