Ecommerce Personalization Blog
Ecommerce tips, strategies, and news – all without ever having
Today I’d like to share with you a few best practice samples of how our customers are utilizing GeoTargeting rules to personalize their landing pages.
“We ship to your area “message
Kitchenware Direct created a rule that enabled the presentation of a banner with the message – We now ship to New Zealand, to visitors from NZ. To test the effectiveness of the rule the company conducted an A/B test.
The results were amazing: NZ customers who saw the message converted at the rate of 5.1% while the control group (NZ customers who did not see the message) converted at 1%. The conversion change was +428.4%
Promoting your Brick and Mortar stores online
Gym and Fitness, an Austrian online online Gym equipment retailer with stores around Australia, defined a a series of rules that enables the presentation of their local stores’ phone numbers on the site where the numbers change according to the visitor’s location. In addition, the company also created a set of rules that present banners inviting the visitors to visit the Gym and Fitness local store.
Promoting a different product based on the visitor physical location
A US based Barilliance customer created a rule that promotes products according to the visitor’s geographical location. In the following examples you can see that visitors from the Colorado area are presented with a different product than visitors from the Colorado area.
Visitors from Colorado see this page
While visitors from Florida see this page
Creating the above Geo Targeted rules took our customers just a few minutes. We’d love to hear of more innovative ways other customers choose to implement Geo Targeting rules. If you are a Barilliance customer, we encourage you to create your own Geo Targeted promotion and share with us your success. If you have yet to implement Barilliance Target- our onsite personalization product- contact us to schedule a demo today.