It’s not a secret that targeting visitors with relevant messages could have a big impact on conversion rates. One of our customers in the US has been targeting selected countries with a very simple message – “Yes, we do ship to the <country>, and it’s fast and affordable!” the result? You can see the report below: UK visitors really liked the message and converted at 4.9% while the control group (UK visitors who did not see the message) converted at 0.5%. That’s a big change. It did not involve promotions just a simple message that reassures customers that you ship products to where they live.