Ecommerce Personalization Blog

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Cart abandonment

Top five Christmas 2014 digital marketing stats


By Luke Richards


Today, I have collected the top five that really piqued my interest over the Christmas period and thought I’d try and sum up why these data points might be valuable to marketers and digital types going on into 2015.

1. Amazon breaks more records……


2. Abandonment remains prevalent, even when customers might seem extra keen to convert

In early December Barilliance published an interesting infographic detailing cart abandonment and conversion rates on Black Friday and Cyber Monday – two days when we might expect consumers to be more likely to convert than they are the rest of the time.  Read More



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