Cart Abandonment Rates on Black Friday – Cyber Monday Weekend

New statistics published today by Barilliance indicate that 79% of mobile phone users abandoned their shopping cart during the Black Friday-Cyber Monday weekend. The average cart abandonment rate during that period was 65%.   Reported abandonment rate on desktops was 62% and abandonment rates on Tablets was 67%.  A higher abandonment rate was tracked in the USA with an average cart abandonment rate of 75%. Conversions of desktop users were 1.5 times higher than the conversions of mobile users. Conversions on Smartphones were almost as high as conversions on Tablets.

 

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  • 79% of mobile phone users abandoned their shopping cart during the Black Friday-Cyber Monday weekend Tweet: 79% of mobile phone users abandoned their shopping cart during the Black Friday-Cyber Monday weekend http://ctt.ec/dawke+
  • Conversions of desktop users were 1.5 times higher than the conversions of mobile users on Thanksgiving weekend Tweet: Conversions of desktop users were 1.5 times higher than the conversions of mobile users on Thanksgiving weekend http://ctt.ec/dawke+
  • The average cart abandonment rate on 2014 Thanksgiving weekend was 65% Tweet: The average cart abandonment rate on 2014 Thanksgiving weekend was 65% http://ctt.ec/dawke+
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