iPhone Conversion Rates By Model

Many researchers in the past have shown that Apple users are more valuable than other phone brand users. We at Barilliance were curious and decided to delve into the subject...Read more

cross device shopping

Cart Abandonment in the Cross Device Era

WHERE DO MOBILE ABANDONERS GO NEXT? EXPLAINING SHOPPING CART ABANDONMENT IN THE CROSS DEVICE ERA A mini whitepaper by Barilliance based on an international online study of more than 98,000 website...Read more