June 9, 2023Today we look at email marketing statistics, including metrics on email conversion rates, open rates, click through rates, and ultimately…
April 18, 2022Great product page design creates great customer experiences. However, there are two significant challenges product pages face. First, there are…
January 29, 2021Micro conversions allow you to measure (and optimize) journeys instead of moments. In today's world of increasing CAC and competition,…
January 24, 2021In Q2 2020, Target increased pick-up sales by 60% and Drive Up sales by an incredible 700%+. It is compelling…
May 6, 2020This post is part 4 of our ongoing coverage of COVID-19's impact on eCommerce. Here we focus on the Home…
April 29, 2020COVID-19 affects industries differently. To some industries, such as travel, it is decimating demand. For other sectors of the economy…
March 30, 2020As the world reacts to the COVID-19 pandemic, we wanted to supply detailed information on how this virus is affecting…
March 29, 2020As the world reacts to the COVID-19 pandemic, we wanted to supply detailed information on how this virus is affecting…- June 29, 2018This series has been moved to its own page. You can find it at barilliance.com/conversion-rate-optimization Conversion is important. Today…
April 4, 2018Customers want to make informed decisions.In fact, 88% of shoppers research online before making a purchase. This customer behavior, known as…
