Ecommerce Personalization Blog

Ecommerce tips, strategies, and news – all without ever having

4 Retention Tactics/ Tools You Can Implement Right Now!

Retention marketing is the marketing strategy which focuses on the existing customer base. The strategy aims to make them repeat customers by nurturing the relationship and keeping them happy, […]

Client Retention Strategies/Tools That Work The Best

Retention marketing is a rising topic in the e-commerce community for being extremely vital and profitable. Its importance can be summarized with the famous statistic by Bain & Co. – […]

What Should I Include in Abandoned Cart Recovery Emails?

It is quite the common knowledge amongst e-tailers that cart abandonment emails are the way to recover abandoned carts. Barilliance’s recent studies show that our clients can convert up to […]

What are the Best Ways to Turn Abandoned Cart Into Sales?

Cart abandonment is an inevitable part of ecommerce. However, it can be viewed as positive. According to an article by Jeremy Smith there is a different way of looking at […]

Why Should You Measure Cart Abandonment?

Why is cart abandonment unfavorable? Shopping cart abandonment describes the phenomenon where customers add items to their shopping carts but then leave the site without making a purchase. It is […]

What is Retention Marketing and Why do You Need It?

An updated version of this article can be found here. You put resources into attracting online shoppers to become visitors of your site and then into converting them. Once they […]

Cart Abandonment Email Best Practices & Samples – Part 2

In Cart Abandonment Email Best Practices & Samples Part 1 we learned it is important to implement a cart abandonment emails campaign to recover as much of the lost sales […]

Cart Abandonment Email Best Practices & Abandonment Email Templates

Introduction Cart abandonment is a familiar issue to retailers in e-commerce. When shoppers add items to their carts and don’t finalize their purchases retailers lose potential revenue. CPC strategy found […]

Exit Intent Pop Ups: Increase Your Conversion Rates and Cart Recovery Ability

Is your customer about to leave the site? You can still try to stop them! How? Implement an exit intent pop up strategy and entice them to convert and/or capture […]

8 Examples Of Cart Abandonment Emails Subject Lines

An updated version of this post can be found here. Sending out cart abandonment emails is an effective cart abandonment solution in recovering lost sales. But before the email […]