Ecommerce Personalization Blog

Ecommerce tips, strategies, and news – all without ever having

[Guide] Advanced Product Recommendation Tactics to 3x Revenue

Effective recommendations make sales.Unfortunately, many eCommerce stores slap basic category level or best selling product recommendations on their site and never think about it again.We can do better.Today, product recommendation […]

[Guide] Personalized Product Recommendations Tactics for Profits

Product recommendations can multiply profits. Unfortunately, not all recommendations are the same. We've foundpersonalized product recommendations vastly outperform generic ones. This guide walks through how to implement personalized recommendations in your store. […]

[Guide] How to Increase AOV with Examples, Screenshots, Tips, & Tactics

There are multiple ways to grow your sales. Unfortunately, not enough eCommerce stores focus on increasing average order value as a lever to multiply profits. While we’ve covered conversion optimization […]

Browse Abandonment to Drive Sales 2023 Guide (multi-channel examples)

Browse abandonment emails increase conversions. Basic cart abandonment solutions are only triggered when shoppers make it to the checkout form. But the truth is, most potential customers never make it […]

Adv. Triggered Email Examples + Best Practices ft. Amazon, Nike, Google

Triggered emails increased conversions, multiply sales, and push repeat purchases. This post explores how to create triggered email marketing campaigns. We include examples from Amazon, Nike, Google, Bank of America, […]

2023 Email Marketing ROI Statistics: Open Rate to Revenue

Today we look at email marketing statistics, including metrics on email conversion rates, open rates, click through rates, and ultimately ROI.Our dataset includes aggregated data from 2016-2023.If you'd like to […]

Dynamic Content Examples that Increase Conversions

Dynamic content creates better shopping experiences. With more relevant offers, interactions, and recommendations, your site will increase both conversions and AOV. This guide breaks down what website dynamic content is, and […]

Advanced LifeCycle Marketing Strategies & Tactics

Customers are not equal. Some are visiting for the first time, while others are frequent buyers. Customer lifecycle marketing uses this reality to create personal, relevant offers throughout the customer […]

How to use Revenue Attribution to optimize marketing

Revenue attribution transforms your ability to optimize marketing. By connecting marketing campaigns to purchases, you can better optimize channel selection, creative, and every customer touchpoint along the way. Today, we explore […]

ROMI: Clicks are Not Sales. Why Return on Marketing Investment is the Best...

What KPI should you use for Omnichannel Strategies? The truth is, “traditional” KPIs like ROAS (or worse, CPC, CPA, Impressions, etc), fail to provide a true assessment of your omnichannel marketing. […]