Top 10 Reasons (and solutions) for Shopping Cart AbandonmentThe average eCommerce store loses 75% of their sales to digital cart abandonment. This article breaks down the top reasons for cart abandonment (and how to prevent it). We look […]Read more
2 Ways to Calculate Customer Retention Rate, One’s WrongImproving customer retention rate multiplies profits.Today, we are breaking down how eCommerce retention works. We will look at two competing methods to calculate your eCommerce customer retention rate, and give […]Read more
[Guide] Create better email marketing strategies. Examples from Google, HBO+ more.Email marketing strategies promise to increase repeat purchases.Repeat purchases depend on relationships. And, to create deeper relationships with customers, you need a way to communicate with them.This post explores email […]Read more
[Guide] Listing page optimization to increase salesListing page optimization can multiply profits. Product pages fill multiple roles, including product discovery, education, and selection.Today, we explore how Home Depot, one of the most successful online stores in […]Read more
Product Page Design that Increases SalesGreat product page design creates great customer experiences. However, there are two significant challenges product pages face. First, there are many types of buyers that engage with product pages - from […]Read more
Adv. Website Personalization Examples from Top BrandsWebsite personalization creates incredible, high performing customer experiences. We've seen clients use personalization to reduce customer churn, increase conversions, and even reduce cart abandonment. Below, we've collected advanced website personalization […]Read more
[Guide] Upsell and cross-sale examples ft. Disney, Etsy +moreWhen used correctly, upselling and cross-selling improve customer experiences and store profits.This guide explores a variety of ways to implement cross-sales from a customer's point of view. We believe that […]Read more
How to craft a welcome email series that sellsAn effective welcome email series will deepen customer relationships and drive sales.Unfortunately, many brands do not make the most of the opportunity to craft a truly excellent welcome campaign. In […]Read more
Guide: How to increase customer lifetime value ft. Amazon & SephoraDo you use customer lifetime value (CLV) to maximize profits?This guide covers not only how to calculate CLV, but also the inherit challenges in adopting it as a KPI for […]Read more
[Guide] Advanced Customer Lifecycle ManagementCustomer lifecycle management is becoming increasingly mandatory for eCommerce stores to be successful.This guide illustrates how to multiply profits, repeat purchases, and customer loyalty with best practices and examples from […]Read more