Ecommerce Personalization Blog

Ecommerce tips, strategies, and news – all without ever having

Browse Abandonment to Drive Sales 2023 Guide (multi-channel examples)

Browse abandonment emails increase conversions. Basic cart abandonment solutions are only triggered when shoppers make it to the checkout form. But the truth is, most potential customers never make it […]

Adv. Triggered Email Examples + Best Practices ft. Amazon, Nike, Google

Triggered emails increased conversions, multiply sales, and push repeat purchases. This post explores how to create triggered email marketing campaigns. We include examples from Amazon, Nike, Google, Bank of America, […]

Dynamic Content Examples that Increase Conversions

Dynamic content creates better shopping experiences. With more relevant offers, interactions, and recommendations, your site will increase both conversions and AOV. This guide breaks down what website dynamic content is, and […]

Advanced LifeCycle Marketing Strategies & Tactics

Customers are not equal. Some are visiting for the first time, while others are frequent buyers. Customer lifecycle marketing uses this reality to create personal, relevant offers throughout the customer […]

How to use Revenue Attribution to optimize marketing

Revenue attribution transforms your ability to optimize marketing. By connecting marketing campaigns to purchases, you can better optimize channel selection, creative, and every customer touchpoint along the way. Today, we explore […]

ROMI: Clicks are Not Sales. Why Return on Marketing Investment is the Best...

What KPI should you use for Omnichannel Strategies? The truth is, “traditional” KPIs like ROAS (or worse, CPC, CPA, Impressions, etc), fail to provide a true assessment of your omnichannel marketing. […]

2 Ways to Calculate Customer Retention Rate, One’s Wrong

Improving customer retention rate multiplies profits.Today, we are breaking down how eCommerce retention works. We will look at two competing methods to calculate your eCommerce customer retention rate, and give […]

[Guide] Create better email marketing strategies. Examples from Google, HBO+ more.

Email marketing strategies promise to increase repeat purchases.Repeat purchases depend on relationships. And, to create deeper relationships with customers, you need a way to communicate with them.This post explores email […]

[Case Study] How Starbucks Omnichannel Drives Repeat Sales

As we get closer to 2024, omnichannel retailing is becoming table stakes for eCommerce and traditional brick and mortar alike. Starbucks omnichannel strategy is a great case study in how to […]

Product Page Design that Increases Sales

Great product page design creates great customer experiences. However, there are two significant challenges product pages face. First, there are many types of buyers that engage with product pages - from […]