Social Targeting and Personalization

Most of the targeting done today is based on intent and behavior. For example offering promotions to new visitors or changing landing pages banners dynamically based on search keywords or...Read more

Going the extra mile

Yesterday I stumbled upon this blog post http://www.nonlineblogging.com/blog/2010/2/11/dont-be-mr-average-why-averages-are-a-bad-bad-thing-in-digit.html and it’s right on. If you think about it, you can’t really improve conversion rates unless you start segmenting your traffic and...Read more

Segmentation and targeting service released!

We have recently added a new member to our eCommerce Personalization suite: meet our post click segmentation and targeting tool. The tool allows marketers to define highly targeted customer segments...Read more