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Category:
Retention
Tactics to lower customer attrition rate + enjoy repeat sales.
August 13, 2023
Your business depends on repeat purchases. To get customers to buy from you again and again, you must lower customer…
[Guide]: RFM Analysis w/ predictive segmentation examples
July 27, 2023
RFM analysis increases eCommerce sales. Today, we explore how we can use recency, frequency, and monetary data to unlock personalized marketing,…
Guide: How to increase customer lifetime value ft. Amazon & Sephora
June 16, 2023
Do you use customer lifetime value (CLV) to maximize profits?This guide covers not only how to calculate CLV, but also…
How to use Cohort Analysis to Increase Sales, Ad Spend, + More
May 24, 2023
Cohort analysis can multiply sales. Unfortunately, many eCommerce stores limit cohort data to improving retention, or worse, don't use it…
[Case Study] How to Create a Customer Retention Strategy ft. e.l.f. Cosmetics
May 22, 2023
We've covered how effective retention marketing strategies are at: Multiplying LTV - By generating multiple purchases Increasing AOV - By collecting customer…
[case study] Build customer loyalty like Starbucks + Costco
May 15, 2023
Building customer loyalty is a primary way to increase conversions and multiply profits. Below we explore two case studies in…
2 Ways to Calculate Customer Retention Rate, One’s Wrong
October 4, 2022
Improving customer retention rate multiplies profits.Today, we are breaking down how eCommerce retention works. We will look at two competing…
[Guide] Advanced Customer Lifecycle Management
September 15, 2021
Customer lifecycle management is becoming increasingly mandatory for eCommerce stores to be successful.This guide illustrates how to multiply profits, repeat…
[Guide] Customer retention metrics: Multiply eCommerce profits
August 10, 2021
To create a thriving business, you need a handle on retention metrics. This post serves as an overview of retention,…
[Guide] Improve your repeat purchase rate ft. Southwest, e.l.f., + more.
June 27, 2021
Improving your repeat purchase rate can multiply profits. This guide breaks down numerous strategies you can implement to bring customers…
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