Retention Marketing Strategies

Improving your retention rate is a massive opportunity in your business. This article breaks down successful retention strategies by some of the most successful eCommerce stores. An often cited study by...Read more

Psychographic Segmentation

Psychographic Segmentation

Personalization is key to conversion optimization. It is clinically proven that personal interactions matter. The question is, how accurate and relevant can we get our offers. Can we do more...Read more

Conversions tips for the holiday season

According to the  NRF (National Retail Federation’s) 2015 Holiday Consumer Spending Survey nearly half (46.1%) of holiday shopping, consisting of browsing and buying, will be conducted online, up from 44.4...Read more