Using Customer Data Platforms to Increase Revenue

Customer data is imperative to success.And successful companies are leveraging data throughout the customer lifecycle - from acquisition to engagement, to repeat purchase. The challenge is how to effectively combine data....Read more

Black Friday Stats

In 2018, Black Friday is a world-wide phenomenon. This year, we aggregated data globally. We explored cart abandonment and conversion rates on Black Friday across both countries and devices. Here's what...Read more

Psychographic Segmentation

Psychographic Segmentation

Personalization is key to conversion optimization. It is clinically proven that personal interactions matter. The question is, how accurate and relevant can we get our offers. Can we do more...Read more