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We believe personalization creates better shopping experiences.Dynamic content is the primary way we achieve this for clients.This guide breaks down what dynamic content is. We also give concrete examples and...Read more
Cart abandonment emails work.The problem is that a ridiculous 269 billion emails are sent every single day. This guide reveals how the best eCommerce stores are getting their abandoned cart emails...Read more
Great product pages sell. They have higher conversions, increase AOV, and ultimately make customers happy. This guide breaks down how to create better product pages. First, we look at a...Read more
Product recommendations can literally multiply profits. Unfortunately, many eCommerce companies install a simple plugin and leave it at that. The truth is... not all recommendations are the same.We've found that detailed,...Read more
Do you know the biggest opportunity to lower cart abandonment in 2018?Every few years, a new marketing opportunity emerges.Today's new channel is messaging apps. And the biggest opportunity is in...Read more
This series has been moved to its own page. You can find it at barilliance.com/conversion-rate-optimizationConversion is important.Today we begin a new series on how eCommerce stores can optimize conversions on their site....Read more
The easiest way to make a sale is through a recommendation.Unfortunately, many eCommerce store owners slap basic category level or best selling product recommendations on their site and never think...Read more
Customers want to make informed decisions.In fact, 88% of shoppers research online before making a purchase. This customer behavior, known as ROPO (research online, purchase offline) presents a HUGE opportunity in...Read more
Unfortunately, most studies on email statistics are limited to open rates, click through rates, and bounce rates.But for most of us, the ultimate KPI for eCommerce email campaigns is profitability.This...Read more
Omnichannel retailing isn’t new. But the truth is …Most retailers are failing at creating successful omnichannel strategies.Despite the vast majority (90%) of brands having an omnichannel strategy in place, only...Read more
