Ecommerce Personalization Blog

Ecommerce tips, strategies, and news – all without ever having

Dynamic Content Examples that Increase Conversions

Dynamic content creates better shopping experiences. With more relevant offers, interactions, and recommendations, your site will increase both conversions and AOV. This guide breaks down what website dynamic content is, and […]

[Guide] Improve your repeat purchase rate ft. Southwest, e.l.f., + more.

Improving your repeat purchase rate can multiply profits. This guide breaks down numerous strategies you can implement to bring customers back to your store, including replenishment campaigns, triggered messages, and […]

2 Ways to Calculate Customer Retention Rate, One’s Wrong

Improving customer retention rate multiplies profits.Today, we are breaking down how eCommerce retention works. We will look at two competing methods to calculate your eCommerce customer retention rate, and give […]

[Guide] Create better email marketing strategies. Examples from Google, HBO+ more.

Email marketing strategies promise to increase repeat purchases.Repeat purchases depend on relationships. And, to create deeper relationships with customers, you need a way to communicate with them.This post explores email […]

Top 10 Reasons (and solutions) for Shopping Cart Abandonment

Some estimates say the average eCommerce store loses 75% of their sales to digital cart abandonment. In other words, if you can improve your cart abandonment rate, you improve your profits.This […]

[Guide] Upsell and cross-sale examples ft. Disney, Etsy +more

When used correctly, upselling and cross-selling improve customer experiences and store profits.This guide explores a variety of ways to implement cross-sales from a customer's point of view. We believe that […]

[Guide] Customer segment analysis: Create Better Offers

Your customers are not identical. They have varying desires, needs, willingness to pay, and risk tolerance. To succeed, eCommerce stores must be able to create and present relevant, personal offers. […]

[Case Study] Amazon Omnichannel Strategy

How would you rate your current omnichannel strategy? In this case study, we explore Amazon's multifaceted omnichannel strategy, and highlight lessons any eCommerce store can apply.If you'd like to skip […]

Adv. Triggered Email Examples + Best Practices ft. Amazon, Nike, Google

Triggered emails have increased conversions, multiply sales, and push repeat purchases. Below, we explore how to create a triggered marketing campaign. To illustrate, we gathered triggered email examples from Amazon, Shipt, Sur […]

Using Customer Data Platforms to Increase Revenue

Customer data is imperative to success.Successful companies utilize data throughout the customer lifecycle - from acquisition to engagement, to repeat purchase. The challenge is how to effectively combine data. Customers […]