Retention Marketing Strategies
Improving your retention rate is a massive opportunity in your business. This article breaks down successful retention strategies by some of the most successful eCommerce stores. An often cited study by...Read more
What eCommerce can learn from Starbuck’s Omnichannel Retailing Strategy
Going into 2019, omnichannel retailing is becoming table stakes for eCommerce and traditional brick and mortar alike. I want to breakdown one of the pioneers in a multi-channel approach to customer...Read more
Top 10 Reasons (and solutions) for Shopping Cart Abandonment
Without understanding why customers abandon carts, it is impossible to reduce cart abandonment.We've collected the top 10 reasons for cart abandonment. We'll be breaking down each cause in detail, and...Read more
Guide: Multi-Channel Browse Abandonment to Drive Conversions
Potential customers abandon your store, often without placing items in their cart. This presents a challenge to basic cart abandonment solutions, which are often only triggered when shoppers make it...Read more
Black Friday Stats
In 2018, Black Friday is a world-wide phenomenon. This year, we aggregated data globally. We explored cart abandonment and conversion rates on Black Friday across both countries and devices. Here's what...Read more
[Case Study] 8 Personalization Tactics from Booking.com That Multiply Conversions
The travel industry is competitive. This case study breaks down one of the most successful travel sites in history: Booking.com. We explore how they use personalization to maximize conversions.We'll also share...Read more
Advanced LifeCycle Marketing Strategies & Tactics
Your customers and prospects are not the same. They each have a different relationship with your brand. To create the best experiences for each of them, you need to implement lifestyle...Read more
Definitive Guide: Personalization Statistics to Guide Strategy & Tactics
Personalization works. The challenge for marketers is understanding how to proceed.This guide will aggregate stats about personalization. We've collected personalization statistics through 2018 to guide eCommerce stores, revealing current trends...Read more
Dynamic Content Examples that Increase Conversions
We believe personalization creates better shopping experiences.Dynamic content is the primary way we achieve this for clients.This guide breaks down what dynamic content is. We also give concrete examples and...Read more
Abandoned Email Subject Lines: Definitive Guide (Updated 2018)
Cart abandonment emails work.The problem is that a ridiculous 269 billion emails are sent every single day. This guide reveals how the best eCommerce stores are getting their abandoned cart emails...Read more