Existing customers convert 73.72% more often and spend 16.15% more AOV than new customers. As we'll see, reducing churn in eCommerce depends on driving repeat purchases. We do that through re-engagement,...Read more
Product recommendations can multiply profits. Unfortunately, many eCommerce companies install a simple plugin and leave it at that. The truth is... not all recommendations are the same.We've found that detailed, personal...Read more
An effective welcome email series will deepen customer relationships and drive sales.Unfortunately, many brands do not make the most of the opportunity to craft a truly excellent welcome campaign. In...Read more
In Q2 2020, Target increased pick-up sales by 60% and Drive Up sales by an incredible 700%+. It is compelling proof that click and collect is becoming a mandatory fulfillment...Read more
Triggered emails have increased conversions, multiply sales, and push repeat purchases. Below, we explore how to create a triggered marketing campaign. To illustrate, we gathered triggered email examples from Amazon, Shipt, Sur...Read more
Database marketing is the single most impactful investment you can make as an eCommerce store. Why? Because today, more than ever, it is possible to collect, analyze, and apply customer data...Read more
Cart abandonment emails increase profits.The problem is that a ridiculous 269 billion emails are sent every single day. Below you will see the exact copy used by the most successful eCommerce...Read more
Some estimates say the average eCommerce store loses 75% of their sales to digital cart abandonment. In other words, if you can improve your cart abandonment rate, you improve your profits.This...Read more
Relationship marketing can multiply conversions while increasing AOV. It separates your brand from the pack, and makes you the obvious choice when your customer considers where to buy. While the concept...Read more
Unfortunately, most studies on email statistics are limited to open rates, click through rates, and bounce rates.But for most of us, the ultimate KPI for eCommerce email campaigns is profitability....Read more
