Brilliance eCommerce Blog
eCommerce tips, strategies, insights, and practical guidance for smarter growth

[Guide] Customer Relationship Marketing: How to multiply profits
Relationship marketing can multiply conversions while increasing AOV. It separates your brand from the pack, and makes you the obvious…
2023 Email Marketing ROI Statistics: Open Rate to Revenue
Today we look at email marketing statistics, including metrics on email conversion rates, open rates, click through rates, and ultimately…
[Guide] Personalized Product Recommendations Tactics for Profits
Product recommendations can multiply profits. Unfortunately, not all recommendations are the same. We've foundpersonalized product recommendations vastly outperform generic ones. This…
Top 10 Reasons (and solutions) for Shopping Cart Abandonment
The average eCommerce store loses 75% of their sales to digital cart abandonment. This article breaks down the top reasons…
Customer Retention Marketing: How 6 ecommerce Brands are crushing it
Improving your retention rate is a massive opportunity. This article breaks down successful retention strategies, including examples from Starbucks, Chase,…
How to use Cohort Analysis to Increase Sales, Ad Spend, + More
Cohort analysis can multiply sales. Unfortunately, many eCommerce stores limit cohort data to improving retention, or worse, don't use it…
[Case Study] How to Create a Customer Retention Strategy ft. e.l.f. Cosmetics
We've covered how effective retention marketing strategies are at: Multiplying LTV - By generating multiple purchases Increasing AOV - By collecting customer…
[case study] Build customer loyalty like Starbucks + Costco
Building customer loyalty is a primary way to increase conversions and multiply profits. Below we explore two case studies in…
Growth Hacking
El Growth Marketing es una técnica del marketing integral que se enfoca en el crecimiento sostenible y a largo plazo…
Omnichannel Retailing Example: How Burberry Leverages Omnichannel Strategy to Deepen Relationships
Customers are demanding omni-channel retailing. Research by Google found that 55% of shoppers search for a product on Google, and…










