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This is the ultimate guide to abandoned cart emails. It is NOT just a collection of tips.Instead, you will see successful strategies employed by the most successful eCommerce stores of 2018.Here's...Read more
RFM Analysis will empower personalized marketing, increase engagement, and ultimately improve sales.Today, we are breaking down what RFM analysis is, share step by step instructions on how to conduct your...Read more
Improving your retention rate is a massive opportunity in your business. This article breaks down successful retention strategies by some of the most successful eCommerce stores. An often cited study by...Read more
Mobile has taken control of traffic. Around the world, mobile has surpassed desktop - and in 2018 shoppers will use their mobile devices more than ever. According to comScore, the average...Read more
Black Friday, the single highest selling day in eCommerce, just passed. This year we looked at over 18 million sessions over Black Friday and Cyber Monday weekend from top performing eCommerce...Read more
Black Friday weekend is the most important sales weekend for many eCommerce stores. Many invest in technology to help bolster sales. This year, in addition to looking at shopping cart...Read more
Personalization is key to conversion optimization. It is clinically proven that personal interactions matter. The question is, how accurate and relevant can we get our offers. Can we do more...Read more
Retention marketing is the marketing strategy which focuses on the existing customer base. The strategy aims to make them repeat customers by nurturing the relationship and keeping them happy,...Read more
Retention marketing is a rising topic in the e-commerce community for being extremely vital and profitable. Its importance can be summarized with the famous statistic by Bain & Co. –...Read more
Note: This post has been updated to reflect the latest eCommerce personalization strategies. Click here to go to new post. In the past, companies common practices were mass production, consumption,...Read more
