Ecommerce Personalization Blog

Ecommerce tips, strategies, and news – all without ever having

Guide: How to increase customer lifetime value ft. Amazon & Sephora

Do you use customer lifetime value (CLV) to maximize profits?This guide covers not only how to calculate CLV, but also the inherit challenges in adopting it as a KPI for […]

[Guide] How to Increase AOV with Examples, Screenshots, Tips, & Tactics

There are multiple ways to grow your sales. Unfortunately, not enough eCommerce stores focus on increasing average order value as a lever to multiply profits. While we’ve covered conversion optimization […]

[Guide] Advanced Customer Lifecycle Management

Customer lifecycle management is becoming increasingly mandatory for eCommerce stores to be successful.This guide illustrates how to multiply profits, repeat purchases, and customer loyalty with best practices and examples from […]

How to use Cohort Analysis to Increase Sales, Ad Spend, + More

Cohort analysis can multiply sales. Unfortunately, many eCommerce stores limit cohort data to improving retention, or worse, don't use it at all.This guide showcases how eCommerce brands can use cohort […]

[Guide] Personalized Product Recommendations Tactics for Profits

Product recommendations can multiply profits. Unfortunately, not all recommendations are the same. We've foundpersonalized product recommendations vastly outperform generic ones. This guide walks through how to implement personalized recommendations in your store. […]

[Guide] Database Marketing Examples + Tactics to Succeed

Database marketing is the single most impactful investment you can make as an eCommerce store. Today, customer data can be collected, analyzed, and leveraged to create personal offers. With database […]

2021 Email Marketing ROI Statistics: Open Rate to Revenue

Is marketing profitable? Today we look at email marketing statistics, including metrics on email conversion rates, open rates, click through rates, and ultimately ROI.Our dataset includes aggregated data from 2016-2021 […]

[2021 Guide] Advanced eCommerce Personalization- 14 In-Depth Examples

Ecommerce personalization multiplies conversions, increases AOV, and creates relevant customer touch-points.Despite this, many eCommerce stores fail at maximizing their personalization efforts. This guide explores personalization examples across a variety of […]

Customer Retention Marketing: How 6 ecommerce Brands are crushing it

Improving your retention rate is a massive opportunity. This article breaks down successful retention strategies, including examples from Starbucks, Chase, Instacart, and more.An often cited study by Bain & Company […]

[Guide] Improve your repeat purchase rate ft. Southwest, e.l.f., + more.

Improving your repeat purchase rate can multiply profits. This guide breaks down numerous strategies you can implement to bring customers back to your store, including replenishment campaigns, triggered messages, and […]