Cohort analysis can multiply sales. Unfortunately, many eCommerce stores limit cohort data to improving retention, or worse, don't use it at all.This guide showcases how eCommerce brands can use cohort...Read more
Browse abandonment emails increase conversions. Basic cart abandonment solutions are only triggered when shoppers make it to the checkout form. But the truth is, most potential customers never make it...Read more
This is an in-depth, step by step instruction manual on how to measure shopping cart abandonment rates in Google Analytics. The truth is, the process to set up tracking is...Read more
Barilliance, a leading personalization platform for Retailers, launches full multivariate testing and optimization with a live front end visual editor. Retailers can now create personal experiences for unlimited audiences, without...Read more
What are the most effective ecommerce ab tests? While you can use any AB testing framework with Barilliance, we've found a number of best practices that generate the best customer...Read more
Traditionally, Black Friday has been the most important shopping day in many major markets. However, as store's merchandising strategies began to evolve, a number of competing shopping occasions developed. None of...Read more
This article will break down Black Friday statistics in 2020, including digital conversion rates and cart abandonment. We segment data by country and device go give a full picture on...Read more
Website personalization creates incredible, high performing customer experiences. We've seen clients use personalization to reduce customer churn, increase conversions, and even reduce cart abandonment. Below, we've collected advanced website personalization...Read more
Customers are not equal. Some are visiting for the first time, while others are frequent buyers. Customer lifecycle marketing uses this reality to create personal, relevant offers throughout the customer...Read more
Your business depends on repeat purchases. To get customers to buy from you again and again, you must lower customer attrition. In this guide, we cover the basics of customer attrition,...Read more
