Browse abandonment emails increase conversions. Basic cart abandonment solutions are only triggered when shoppers make it to the checkout form. But the truth is, most potential customers never make it...Read more
Triggered emails multiply sales and retain customers. This guide breaks down how to create a triggered marketing campaign, complete with screenshots and examples from Amazon, Shipt, Sur La Table, and...Read more
Your customers and prospects are not the same. What they know about you is different. How much they spend is different. What kind of relationship they have with you is...Read more
Dynamic content creates better shopping experiences.You can personalize offers based on previous purchases, location, or update in real time based on their in-session viewing behavior.Thig guide breaks down what website...Read more
Customer retention is necessary for e-Commerce success. We've covered before how effective retention marketing strategies are at: Multiplying LTV - By generating multiple purchases Increasing AOV - By collecting customer data and using...Read more
In 2019, e-Commerce stores continue to battle cart abandonment. Cart abandonment is when a customer leaves without buying, after adding an item to their cart. While there are many reasons for...Read more
Improving customer retention rate will multiply profits.Today, we are breaking down how eCommerce retention works. We will look at two methods to calculate your eCommerce customer retention rate, and give...Read more
Effective recommendations make sales.Unfortunately, many eCommerce stores slap basic category level or best selling product recommendations on their site and never think about it again.We can do better.Today, product recommendation...Read more
What KPI should you use for Omnichannel Strategies? The truth is, “traditional” KPIs like ROAS (or worse, CPC, CPA, Impressions, etc), fail to provide a true assessment of your omnichannel marketing....Read more
How would you rate your current omnichannel strategy? Unfortunately, many eCommerce stores are struggling to understand what factors go into an effective omnichannel retailing approach. In this article, we define what omnichannel...Read more
