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In 2019, e-Commerce stores continue to battle cart abandonment. Cart abandonment is when a customer leaves without buying, after adding an item to their cart. While there are many reasons for...Read more
Improving customer retention rate will multiply profits.Today, we are breaking down how eCommerce retention works. We will look at two methods to calculate your eCommerce customer retention rate, and give...Read more
Effective recommendations make sales.Unfortunately, many eCommerce stores slap basic category level or best selling product recommendations on their site and never think about it again.We can do better.Today, product recommendation...Read more
What KPI should you use for Omnichannel Strategies? The truth is, “traditional” KPIs like ROAS (or worse, CPC, CPA, Impressions, etc), fail to provide a true assessment of your omnichannel marketing....Read more
How would you rate your current omnichannel strategy? Unfortunately, many eCommerce stores are struggling to understand what factors go into an effective omnichannel retailing approach. In this article, we define what omnichannel...Read more
Conversions depend on effective offers. At Barilliance, we've helped hundreds do so with advanced product recommendations. However, there is an issue.Clients want to go beyond recommending single products. They want...Read more
Customer data is imperative to success.And successful companies are leveraging data throughout the customer lifecycle - from acquisition to engagement, to repeat purchase. The challenge is how to effectively combine data....Read more
Product recommendations can literally multiply profits. Unfortunately, many eCommerce companies install a simple plugin and leave it at that. The truth is... not all recommendations are the same.We've found that detailed,...Read more
Unfortunately, most studies on email statistics are limited to open rates, click through rates, and bounce rates.But for most of us, the ultimate KPI for eCommerce email campaigns is profitability.This...Read more
In 2019 there is now compelling evidence that Click and Collect is a mandatory fulfillment model for retail and grocery eCommerce.This guide will break down how top retailers are using...Read more
