RFM Analysis

RFM Analysis will empower personalized marketing, increase engagement, and ultimately improve sales.Today, we are breaking down what RFM analysis is, share step by step instructions on how to conduct your...Read more

Everlane Cart Recovery Email

Retention Marketing Strategies

Improving your retention rate is a massive opportunity in your business. This article breaks down successful retention strategies by some of the most successful eCommerce stores. An often cited study by...Read more

Black Friday 2017 Cart Abandonment Stats

Black Friday, the single highest selling day in eCommerce, just passed. This year we looked at over 18 million sessions over Black Friday and Cyber Monday weekend from top performing eCommerce...Read more

Psychographic Segmentation

Psychographic Segmentation

Personalization is key to conversion optimization. It is clinically proven that personal interactions matter. The question is, how accurate and relevant can we get our offers. Can we do more...Read more

What is Personalization in Ecommerce

Note: This post has been updated to reflect the latest eCommerce personalization strategies.  Click here to go to new post. In the past, companies common practices were mass production, consumption,...Read more