Ecommerce Personalization Blog
Ecommerce tips, strategies, and news – all without ever having
Why eCommerce Stores Need Personalization Software
eCommerce personalization software increases revenue in three distinct ways. It Increases Conversion Rate - First, personalization software increases conversion rate by creating tailored offers, messaging, and personal product recommendations. Increases Average...Read more
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Using Customer Data Platforms to Increase Revenue
Customer data is imperative to success.Successful companies utilize data throughout the customer lifecycle - from acquisition to engagement, to repeat purchase. The challenge is how to effectively combine data. Customers...Read more
[Guide] How to use product attributes and taxonomy to multiply profits (examples)
Product attributes are an often overlooked form of conversion optimization. This post dives deep into how eCommerce brands can use product taxonomy to increase profits. We explore examples from Target,...Read more
[Guide] Advanced content personalization examples for ecommerce
Content personalization multiples eCommerce conversions. Unfortunately, many stores have yet to implement personalization techniques beyond recommendation widgets.This guide breaks down what content personalization with live examples from Alo Yoga, Drunk...Read more
[Guide] Advanced Behavioral Segmentation to Increase Profits. Examples + more.
Behavioral segmentation creates personalized customer journeys and increases profits. This post shares advanced behavioral segmentation tactics and strategies for eCommerce brands. Today, personalization software gives you the ability to observe...Read more
[Guide] How to Increase AOV with Examples, Screenshots, Tips, & Tactics
There are multiple ways to grow your sales. Unfortunately, not enough eCommerce stores focus on increasing average order value as a lever to multiply profits. While we’ve covered conversion optimization...Read more
[Guide] Advanced Customer Lifecycle Management
Customer lifecycle management is a comprehensive strategy to maximize engagement with customers and increase profits.This guide illustrates best practices with examples from Target, Sephora, the NBA, Uber, and more. If...Read more
[case study] Build customer loyalty like Starbucks + Costco
Building customer loyalty is a primary way to increase conversions and multiply profits. Below we explore two case studies in how to build customer loyalty, featuring Costco and Starbucks. But first,...Read more
[Case Study] How Starbucks Omnichannel Drives Repeat Sales
Going into 2021, omnichannel retailing is becoming table stakes for eCommerce and traditional brick and mortar alike. Starbucks omnichannel strategy is a great case study in how to deepen customer relationships...Read more
[Guide] Advanced Product Recommendation Tactics to 3x Revenue
Effective recommendations make sales.Unfortunately, many eCommerce stores slap basic category level or best selling product recommendations on their site and never think about it again.We can do better.Today, product recommendation...Read more
2021 Email Marketing ROI Statistics: Open Rate to Revenue
Unfortunately, most studies on email statistics are limited to open rates, click through rates, and bounce rates.But for most of us, the ultimate KPI for eCommerce email campaigns is profitability....Read more