Ecommerce Personalization Blog

Ecommerce tips, strategies, and news – all without ever having

Using Customer Data Platforms to Increase Revenue

Customer data is imperative to success.Successful companies utilize data throughout the customer lifecycle - from acquisition to engagement, to repeat purchase. The challenge is how to effectively combine data. Customers...Read more

[Guide] Advanced Customer Lifecycle Management

Customer lifecycle management is a comprehensive strategy to maximize engagement with customers and increase profits.This guide illustrates best practices with examples from Target, Sephora, the NBA, Uber, and more. If...Read more