Unfortunately, most studies on email statistics are limited to open rates, click through rates, and bounce rates.But for most of us, the ultimate KPI for eCommerce email campaigns is profitability....Read more
The most effective way to increase eCommerce profits is to optimize your pricing strategy.The truth is, personalization and behavioral segmentation can create enormours value for your store. This post outlines how...Read more
Improving your retention rate is a massive opportunity in your business. This article breaks down successful retention strategies by some of the most successful eCommerce stores. An often cited study by...Read more
We've covered how effective retention marketing strategies are at: Multiplying LTV - By generating multiple purchases Increasing AOV - By collecting customer data and using it to create more effective offers Unlocking...Read more
Improving customer retention rate multiplies profits.Today, we are breaking down how eCommerce retention works. We will look at two methods to calculate your eCommerce customer retention rate, and give our...Read more
ECommerce Personalization multiplies conversions, increases AOV, and creates relevant customer touch-points. Despite this reality, many established stores fail at personalization. This guide is built to help you succeed. We've pulled eCommerce...Read more
Behavioral segmentation creates personalized customer journeys and increases profits. This post shares advanced behavioral segmentation tactics and strategies for eCommerce brands. Today, personalization software gives you the ability to observe...Read more
Content personalization multiples eCommerce conversions. And, the right strategy combines tactics to create personalized experiences across channels. This guide breaks down what content personalization with live examples from Alo Yoga, Drunk...Read more
Browse abandonment emails increase conversions. Basic cart abandonment solutions are only triggered when shoppers make it to the checkout form. But the truth is, most potential customers never make it...Read more
Can you improve you onsite customer experience?According to a McKinsey study, "customer experience leaders gain rapid insights to build customer loyalty, make employees happier, achieve revenue gains of 5 to...Read more
