Ecommerce Personalization Blog

Ecommerce tips, strategies, and news – all without ever having

[Guide] Upsell and cross-sale examples ft. Disney, Etsy +more

When used correctly, upselling and cross-selling improve customer experiences and store profits.This guide explores a variety of ways to implement cross-sales from a customer's point of view. We believe that […]

[Guide] Customer segment analysis: Create Better Offers

Your customers are not identical. They have varying desires, needs, willingness to pay, and risk tolerance. To succeed, eCommerce stores must be able to create and present relevant, personal offers. […]

[Guide]: Powerful AB Testing for eCommerce

What are the most effective ecommerce ab tests? While you can use any AB testing framework with Barilliance, we've found a number of best practices that generate the best customer […]

A curated list of AB test examples. See what works.

Experimentation leads to success. Luckily, you can accelerate your results learning from successful AB test examples.Below, we've organized samples from top eCommerce companies by ab test type, including customer acquisition, […]

Advanced Pop-Up Use Cases with Personalization

Personalization software gives you the ability to create specific, relevant offers in high leverage moments. One opportunity to do this is through popups. The problem is, many eCommerce stores aren't taking […]

Why eCommerce Stores Need Personalization Software

eCommerce personalization software increases revenue in three distinct ways. It Increases Conversion Rate - First, personalization software increases conversion rate by creating tailored offers, messaging, and personal product recommendations. Increases Average […]

Drive Engagement With Effective Personalization: Introducing Content Personalization

Conversions depend on effective offers. At Barilliance, we've helped hundreds do so with advanced product recommendations. However, there is an issue.Clients want to go beyond recommending single products. They want […]

Definitive Guide: Personalization Statistics to Guide Strategy & Tactics

Personalization works. The challenge for marketers is understanding how to proceed.This guide will aggregate stats about personalization. We've collected personalization statistics through 2018 to guide eCommerce stores, revealing current trends […]

Definitive Guide: eCommerce Conversion Rate Optimization

This series has been moved to its own page. You can find it at barilliance.com/conversion-rate-optimizationConversion is important.Today we begin a new series on how eCommerce stores can optimize conversions on their site. […]

[Case Study] 17 Omnichannel Strategies and Tactics Breakdown

Omnichannel retailing isn’t new. But the truth is …Most retailers are failing at creating successful omnichannel strategies.Despite the vast majority (90%) of brands having an omnichannel strategy in place, only 8% […]