Ecommerce Personalization Blog

Ecommerce tips, strategies, and news – all without ever having

Psychographic Segmentation

Personalization is key to conversion optimization. It is clinically proven that personal interactions matter. The question is, how accurate and relevant can we get our offers. Can we do more […]

Personalize Your Cart Abandonment Emails

As an e-tailer you must know how important cart abandonment emails are to recovering your lost sales. There are many different types of content you can use in your emails, […]

Create Social Proof by Presenting Real-Time Notifications of Shoppers’ Activity on Your Site

Why should you care about social proof? Social proof is the influence of other people over an individual’s decision making. Social proof has a great effect on customer’s’ decision making. […]

Real-Time Notifications Can Increase Your Conversions by up to 8%

What are real-time notifications? Imagine Mike, who wants to book a double room in a hotel in Boston for a couple of nights. He finds a nice hotel at a […]

Create a Sense of Urgency by Presenting Real-Time Notifications of Shoppers’ Activity on...

Why should you create a sense of urgency? Urgency is the sense of a pressing, high priority matter that requires a quick action. The sense of urgency is extremely effective […]

Why Should You Use Product Recommendations?

Companies nowadays offer a multitude of items. This gives customers a lot of choice but can also hinder their search. Due to time constraints and the accepted level of effort […]

What is Website Personalization

The Age of the Customer We now live in The Age of the Customer, a term Jim Blasingame coined, which refers to the idea that customers have the upper hand […]

5 Techniques to Improve the Consumer Buying Process with Superior Customer Experience

89% of brands expect to principally compete on the topic of customer experience, as opposed to price and product, as the main brand differentiator. As such, you should target and […]

Study: Most Top100 retailers still don’t recommend products based on customer browsing history

By Polina Modenova Last month’s Top500 2016 report revealed that 76% of Top500 websites recommend products to browsing consumers and a study by Barilliance out this week reveals that even though a […]

17 ways to personalize ecommerce for four types of customers

By Ben Davis Back in 2013, our Realities of Personalisation report found that 98% of respondents saw personalisation as critical to success. Fast forward to 2015 and Econsultancy’s latest Conversion […]