Ecommerce Personalization Blog
Ecommerce tips, strategies, and news – all without ever having
IRX 2015 PREVIEW Stories from the exhibitors
By Chloe Rigby Ahead of IRX and EDX 2015, we round up some of the stories that exhibitors at the event have to tell. More than 300 companies will be […]
Popping balloons in your throat: Using the power of the crowd for social...
By NICOLE KERSH I recently read a report outlining the big e-commerce trends for 2015. The report was extensive and focused on ways e-commerce retailers can improve their social proofing and […]
Getting Started with Facebook Offers
With a few marketing tools already in play, like Facebook ads and sponsored stories, Facebook recently launched Facebook Offers for Page Administrators. The feature enables you, as page administrator, to offer […]
Checkout using Facebook login on skechers.com
There is an opportunity for online retailers to leverage Facebook login (formerly known as Facebook Connect) to streamline the checkout process. I wanted to share what skechers.com did and while […]
Social Targeting and Personalization
Most of the targeting done today is based on intent and behavior. For example offering promotions to new visitors or changing landing pages banners dynamically based on search keywords or […]
What does Facebook’s new like button mean?
A few days ago Facebook announced their latest platform direction, the “Open Graph”. If you remember at some point Facebook tried “Beacon” which handled privacy miserably and failed. 2 years […]