Getting Started with Facebook Offers

With a few marketing tools already in play, like Facebook ads and sponsored stories, Facebook recently launched Facebook Offers for Page Administrators. The feature enables you, as page administrator, to offer...Read more

Social Targeting and Personalization

Most of the targeting done today is based on intent and behavior. For example offering promotions to new visitors or changing landing pages banners dynamically based on search keywords or...Read more

What does Facebook’s new like button mean?

A few days ago Facebook announced their latest platform direction, the “Open Graph”. If you remember at some point Facebook tried “Beacon” which handled privacy miserably and failed. 2 years...Read more

Facebook connect vs. share

With all the buzz around social shopping, web 2.0 and widgets people often ask us what is the difference between Facebook connect and a “share this” button you see on...Read more