Nowadays there are multiple shopping channels customers can use, with the dominant offline and online channels. Many shoppers use a combination of channels during one shopping journey, by switching channels,...Read more
Note: An updated version of this report for 2017 can be found here.New statistics published today by Barilliance indicate that the average global cart abandonment rate during Black Friday-Cyber Monday...Read more
A new study published by Barilliance indicates that sending out timed multistage cart abandonment emails significantly increases cart recovery and conversion among abandoned e-commerce site visitors, leading to an 18%...Read more
Note: An updated version for Black Friday statistics in 2019 can be found here. An updated version for Cyber Monday statistics in 2019 can be found here. An updated study can be...Read more
Cart abandonment is extremely high, in fact during last year’s Black-Friday Cyber Monday weekend it reached 65%. Checkout page abandonment is even higher. A recent study that reviewed 1.5m form visits,...Read more
Last week we reported that as many as 65% of online shoppers abandoned their shopping carts during the Black Friday-Cyber Monday weekend. Today we’re proud to report that online retailers who retargeted...Read more
New statistics published today by Barilliance indicate that 79% of mobile phone users abandoned their shopping cart during the Black-Friday/Cyber-Monday weekend. The average cart abandonment rate during that period was 65%.Reported abandonment...Read more
A new study published today by Barilliance reveals that conversion rate of visitors who click on product recommendations is 5.5 higher than the conversion rate of non-clicking visitors. The study aggregated...Read more
