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Nowadays there are multiple shopping channels customers can use, with the dominant offline and online channels. Many shoppers use a combination of channels during one shopping journey, by switching channels,...Read more
Note: An updated version of this report for 2017 can be found here.New statistics published today by Barilliance indicate that the average global cart abandonment rate during Black Friday-Cyber Monday...Read more
A new study published by Barilliance indicates that sending out timed multistage cart abandonment emails significantly increases cart recovery and conversion among abandoned e-commerce site visitors, leading to an 18%...Read more
Note: An updated study can be found here.New statistics published today by Barilliance indicate that the average cart abandonment rate during the Black Friday-Cyber Monday weekend was 72%. This was a...Read more
Cart abandonment is extremely high, in fact during last year’s Black-Friday Cyber Monday weekend it reached 65%. Checkout page abandonment is even higher. A recent study that reviewed 1.5m form visits,...Read more
Last week we reported that as many as 65% of online shoppers abandoned their shopping carts during the Black Friday-Cyber Monday weekend. Today we’re proud to report that online retailers who retargeted...Read more
New statistics published today by Barilliance indicate that 79% of mobile phone users abandoned their shopping cart during the Black-Friday/Cyber-Monday weekend. The average cart abandonment rate during that period was 65%.Reported abandonment...Read more
A new study published today by Barilliance reveals that conversion rate of visitors who click on product recommendations is 5.5 higher than the conversion rate of non-clicking visitors. The study aggregated...Read more
