Ecommerce Personalization Blog

Ecommerce tips, strategies, and news – all without ever having

Study of Online and Offline Habits of Australian Shoppers

Nowadays there are multiple shopping channels customers can use, with the dominant offline and online channels. Many shoppers use a combination of channels during one shopping journey, by switching channels, […]

Shopping Cart Abandonment Rates on Black Friday Weekend

Note: An updated version of this report for 2017 can be found here.New statistics published today by Barilliance indicate that the average global cart abandonment rate during Black Friday-Cyber Monday […]

Cart abandonment emails best practice benchmark study

A new study published by Barilliance indicates that sending out timed multistage cart abandonment emails significantly increases cart recovery and conversion among abandoned e-commerce site visitors, leading to an 18% […]

Black-Friday Cyber Monday Cart Abandonment rates 2015

Note: An updated version for Black Friday statistics in 2019 can be found here. An updated version for Cyber Monday statistics in 2019 can be found here. An updated study can be […]

4 Eye-Opening Statistics on How to Improve Email Capture Rates on Checkout

Cart abandonment is extremely high, in fact during last year’s Black-Friday Cyber Monday weekend it reached 65%. Checkout page abandonment is even higher. A recent study that reviewed 1.5m form visits, […]

Cart Abandonment Conversion Rates Stats

Last week we reported that as many as 65% of online shoppers abandoned their shopping carts during the Black Friday-Cyber Monday weekend. Today we’re proud to report that online retailers who retargeted […]

Cart Abandonment Rates on Black Friday – Cyber Monday Weekend

New statistics published today by Barilliance indicate that 79% of mobile phone users abandoned their shopping cart during the Black-Friday/Cyber-Monday weekend. The average cart abandonment rate during that period was 65%.Reported abandonment […]

Product Recommendations Best Practices Study

A new study published today by Barilliance reveals that conversion rate of visitors who click on product recommendations is 5.5 higher than the conversion rate of non-clicking visitors. The study aggregated […]